About J10 & Co.
Technology leadership grounded in business experience.
J10 & Co. brings senior technology leadership to organizations that need it, shaped by years of running technology inside growing hospitality, restaurant, and entertainment businesses.
Founder
Joe Tenczar
Founder and Principal, J10 & Co.
Joe is a technology executive and strategic advisor with more than two decades of leadership across hospitality, restaurants, entertainment, attractions, and multi-location businesses. He has led global technology operations, enterprise transformations, digital guest experience programs, data and AI initiatives, and major modernization efforts.
He has held responsibility for enterprise technology strategy, budgets, teams, and business results from the CIO seat. That perspective shapes how J10 works with clients: practical, business-first, and accountable for outcomes.
Career
Leadership across hospitality, restaurants, and entertainment.
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2017 – 2023
Co-founder and Fractional CIO, Restaurant CIOs
Co-founded a CIO advisory firm focused on restaurant and hospitality brands, from Fortune 500 companies to emerging multi-unit brands. Advised executive teams and boards on technology strategy, digital commerce, loyalty, payments, and data.
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2014 – 2022
Chief Strategy Officer and Chief Information Officer, Sonny's Franchise Company
Created and executed the company's strategic plan, aligning technology, marketing, finance, and supply chain to support record growth and new market expansion. Rebuilt the technology footprint across 100+ locations and shifted the operating model toward data and marketing-led decisions.
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2008 – 2014
Global Chief Information Officer, Hard Rock International
Led global technology strategy across hospitality, restaurant, retail, and entertainment operations. Directed the first global rollout of cloud POS across 42 countries and built global loyalty, mobile, and digital guest platforms.
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2005 – 2008
Vice President, Technology, Ripley Entertainment
Led enterprise technology across 64 attractions in 11 countries, including ticketing, admissions, retail, food and beverage, and hospitality operations.
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Earlier
Technology leadership, Marriott Vacation Club
Earlier career leadership in hospitality technology and operations.
How we work
Three principles behind every engagement.
Start with the business
Every engagement begins with the outcome leadership needs: growth, operations, guest experience, or cost.
Practical strategy, not packaged products
We are not tied to a software platform. We help you evaluate options and choose what fits your organization.
Measurable results
Every recommendation comes with a measure the business can track, so progress is visible to the people accountable for it.
Education & credentials
- MBA, Rollins College, Crummer Graduate School of Business
- BS, Telecommunications & Computer Science, University of Florida
- Certified ScrumMaster
- Board of Governors, Restaurant Technology Network (2018 – 2023)
- Advisory boards: Dr. Phillips Center for the Performing Arts Technology Advisory Council, FSTEC, MURTEC, and Hospitality Technology Magazine